Hey Heartbreaker, I'm Jules
Pieces that tell stories.
One collection at a time.
Mission
To create high-quality, affordable, and unique pieces that tell stories, fostering meaningful connections with our community.
About us
In 2020, while studying at the Fashion Institute in New York, I was given an assignment to create a business plan for a retail store I could see myself owning. Just my luck, that same week, I was also broken up with. As I’m sure you could have guessed from the name, Heartbreak Honey was born from this breakup.
I channeled what I was feeling and poured it into my business plan for this college course. After graduation, I worked a range of jobs, procrastinating starting the brand.
Time passed, and Heartbreak Honey stayed in the background, a story I didn’t feel quite ready to tell yet. Like any meaningful story, tragedy and adversity are unfortunately inevitable. For me, this came in 2023 in the form of yet another heartbreak, when my dad suddenly passed.
An entrepreneur himself, from the time I can remember, I got a front row seat to someone turning their dreams into reality. Because I watched him build a successful business from nothing, he instilled in me an entrepreneurial spirit that truly is the backbone of the brand you see before you today.
Less than 2 years after launching, Heartbreak Honey has released four full collections and limited edition items, has sold out of multiple products, has entered it’s first few department stores, and now has an international following.
While I am incredibly proud of these achievements, what I am most proud of is who I do it for- the community WE'RE building.