Hey Heartbreaker! I'm Jules :)
I'm so glad you're here
Pieces that take you from heartbroken to heartbreaker
One collection at a time.
About us
Heartbreak Honey was born from a breakup (as I'm sure you could have guessed from the name).
In 2020, while studying at the Fashion Institute in New York, I was given an assignment to create a business plan for a small retail store. That same week, my long term relationship ended. Naturally, I did what any heartbroken fashion student might do: online-shopped like my life depended on it. I needed my confidence back—and retail therapy was my coping mechanism.
But here’s the thing: I didn’t just want better clothes—I wanted better meaning behind them. I wanted my clothes to come from a brand that understood how clothing can help you feel, simply put, like you again. So, I decided to pour everything I was feeling into that school project and create my own.
Little did I know at the time, that project was the first business plan for the brand in front of you today.
After college, I worked multiple jobs to save every penny I could, dreaming of the day I could bring this vision to life. But it wasn’t until I faced a much deeper heartbreak—the passing of my dad in 2023—that I truly committed to making this clothing brand a reality.
My dad was an entrepreneur himself, and it was through him that I learned what hard work really looks like.
Mission
Our mission is simple: to create high-quality pieces that take our customers from heartbroken to heartbreaker.
Each collection tells a unique and relatable story- because no two heartbreaks are ever the same. Built around a theme we choose, with carefully crafted pieces, intentional design details, and even it's own theme song that emulates the feelings of the collection, these capsules create an experience for our heartbreakers.
The brand isn't just about clothing. It's about creating something real—a space that feels like community. A place where heartbreak doesn't feel isolating, but empowering.